dc chavez – the BLOG

Recently I had the opportunity to take the new Profoto Batpac out for a spin. I wanted to create photos with a Bohemian feel on location, as most of my non-automotive work has been in the studio.

I coordinated with clothing designer Kareenas Trends, makeup artist Evelyn Sanabria and models Diana Butova and Klaudia McDonald to make this happen. I am very pleased with the way this shoot turned out thanks to the hard work of everyone involved. Full blog posting soon to come on the Profoto Blog.

Diana Butova- Profoto Batpac Shoot

Klaudia McDonald- Profoto Batpac Shoot

Diana Butova- Profoto Batpac Shoot

Klaudia McDonald- Profoto Batpac Shoot

Just got done producing a new ad for Motoworks. They wanted to show the diversity of applications in their product line. This is the third ad I have put together for them- trying to keep a consistent look and feel among all of them. All of the photography in this ad is mine from the photoshoots a while back. We wanted someone to turn the page and know right away they were looking at a Motoworks ad. Here is the most recent ad:

Motoworks Performance Ad

I have attached a copy of what their advertising USED to look like:

Old Motoworks Ad

This is my take on the same ad. Keep in mind there is the same amount of information on the ad that I produced:

Motoworks Carbon Ad

Before there was no main focal point- my eye didn’t know where to go looking at the ad. I tried to create a hierarchy with this ad- start by looking at the title, the product, then the magazine testimonials and finally the main text. The client was really happy with the way it turned out- not to mention I saved them money in the process!

The other ad I produced for them was based around their race team and its success on the track. They wanted to showcase the riders and their accomplishments for the season. Here is how it came out:

Motoworks Team Ad

For more info check out Motoworks.com