dc chavez – the BLOG

As you may notice by the content of my blog, I do a lot of work with Hyundai and Rhys Millen Racing. There is always something fun and exciting to produce from the ground up. Combine that with my affinity for cars and racing, and every job is better than the last. Its also fun to know that I have been involved from day one, producing the original proposal on the program, designing the renderings of the car, shooting the teaser video and soon, heading up to PIkes Peak to watch this new car in action.

The car I speak of is the RMR Hyundai PM580. This vehicle is a purpose-built racecar designed to head up Pikes Peak Mountain faster than anyone has ever done before. Here is a video I shot of Rhys and his father Rod talking about the family history at Pikes Peak:

As you can see, the family has a history with the mountain- which hopefully the PM580 will add to, breaking the elusive 10 minute barrier.

I have done some renderings in the past for Rhys, building on top of existing images to propose a new design, a new racecar livery etc. This vehicle was a chance for me to start from literally the ground up and bring to life the design that Rhys had in his head. Here is the final product- days of work, 247 layers in a photoshop document and lots of coffee went into producing this monster.

RMR Hyundai Genesis PM580

Click here to read the rest!!!

Here are some screenshots from a recent proposal (22 page bound presentation) I created for Rhys Millen Racing. This proposal was going to be presented to executives Hyundai Motor America regarding the 2010 season.

This was a fun project to work on because I had free reign to get as creative as I wanted. I felt that images of past performance would be a good backdrop for each section and help to set the theme. It was broken up into Past, Present and Future, showing where RMR has been, what they are currently doing and where they want to go. I also had the opportunity to write a large amount of the copy for the proposal.

Both myself and the client were very pleased with the way that it turned out. Even one of the HMA execs commented on how polished the presentation was. It is very rewarding to create something for a friend that will help them out with their endeavors.

RMR 2010 Proposal Cover

RMR 2010 Proposal- Sample Spreads