As you may notice by the content of my blog, I do a lot of work with Hyundai and Rhys Millen Racing. There is always something fun and exciting to produce from the ground up. Combine that with my affinity for cars and racing, and every job is better than the last. Its also fun to know that I have been involved from day one, producing the original proposal on the program, designing the renderings of the car, shooting the teaser video and soon, heading up to PIkes Peak to watch this new car in action.

The car I speak of is the RMR Hyundai PM580. This vehicle is a purpose-built racecar designed to head up Pikes Peak Mountain faster than anyone has ever done before. Here is a video I shot of Rhys and his father Rod talking about the family history at Pikes Peak:

As you can see, the family has a history with the mountain- which hopefully the PM580 will add to, breaking the elusive 10 minute barrier.

I have done some renderings in the past for Rhys, building on top of existing images to propose a new design, a new racecar livery etc. This vehicle was a chance for me to start from literally the ground up and bring to life the design that Rhys had in his head. Here is the final product- days of work, 247 layers in a photoshop document and lots of coffee went into producing this monster.

RMR Hyundai Genesis PM580

With the exception of the wheels, the rest of the car is 100% Photoshop and Illustrator. I shot a photo of the wheels at the proper angle and dropped it into the composite to add a level of reality to the car. So now that you have seen where I ended up, lets go back to where it started- at the body shop.

The start of the PM580

The start of the PM580

These are two photos I shot of the car in process- big hunks of foam, bondo and fiberglass being sanded, shaped and formed into what would be the plug for the mold. Once the shape of the car is finalized the build the mold around these pieces, a positive and negative for the final carbon fiber pieces to be produced from. I digress… These photos would be the foundation for me to create the rendering of the new vehicle. So where to begin? I started by pulling this into Illustrator and making a line drawing over the top of the car:

Vector Drawings of the PM580

At this point is was time to produce the livery for the race car. This can be tricky when working with so many sponsors, as they each have their own guidelines for how their logo can be used. Some can’t be tilted, some have to be on blue, ALL of them have to be bigger… I have some tricks that I used with layer blending modes, opacity and overlaying grayscale layers to make it look like the logos are actually on the car and interacting with the light. I would tell you how, but then I would have to kill you! Here is an animation showing the build up process:

And here is a 50% screenshot to show the level of detail in the rendering- from the vents over the fender to the way the Red Bull logo interacts with the shading of the car. Notice on the right side of the image a small section of the groups and layers of the photoshop file:

Screen capture of the PM580 detail

As if that was not enough work, this is only the front 3/4 angle. I had to do this process 2 more times for the front and the profile! All the hard work paid off, as Rhys and Hyundai were both happy with the rendering. It ended up getting blasted to all the major automotive sites like Road & Track, Jalopnik, Autoblog and even the Top Gear blog!

Looking forward to the next project with RMR and Hyundai…

Here are some screenshots from a recent proposal (22 page bound presentation) I created for Rhys Millen Racing. This proposal was going to be presented to executives Hyundai Motor America regarding the 2010 season.

This was a fun project to work on because I had free reign to get as creative as I wanted. I felt that images of past performance would be a good backdrop for each section and help to set the theme. It was broken up into Past, Present and Future, showing where RMR has been, what they are currently doing and where they want to go. I also had the opportunity to write a large amount of the copy for the proposal.

Both myself and the client were very pleased with the way that it turned out. Even one of the HMA execs commented on how polished the presentation was. It is very rewarding to create something for a friend that will help them out with their endeavors.

RMR 2010 Proposal Cover

RMR 2010 Proposal- Sample Spreads