A few months ago I was approached by a division of Hyundai called the ThinkTank. Its an online community of avid Hyundai enthusiasts providing feedback directly to Hyundai Motor America. With the success of the RM460 at the 2009 SEMA Show, they wanted to produce a video about the car. We wanted to do something unlike the traditional car clip- as this car was anything but traditional.
The RM460 was dreamed up by Rhys Millen – inspired by the Ferrari 599 FXX. He wanted to build his own mid-engine supercar for SEMA, so he took the 4.6 Liter Tau engine from the Genesis Sedan and essentially put it in the back seat. So much incredible fabrication and attention to detail went in to producing this car. We had a tight timeframe to work with- filmed this in 1.5 days at 3 different locations. It was a blast to film and to do something a bit outside of what our industry typically produces.
Here is a recent project I did for Rhys Millen Racing- a promotional poster that would be signed and handed out at each race. I had two days to gather assets, create the poster and send to the printer so it could make it to the first race.
I ran down to Rhys’ shop and took some quick headshots to incorporate into the poster. I used a hero image of the car from the recent El Toro shoot. Coincidentally, it was the last frame shot of the day, after team photos as the car was about to be loaded onto the rig. The light kept getting better and better as time went on, but try explaining that to a crew of people that had been working on the car for at least 14 hours a day for a month straight. Yeah, they wanted to get home and fast… Combined all that together with an image of some of the burned up rubber on the runway to add some character and VIOLA- poster…
Lots of projects that have been going on, so I will make my best attempt to slowly sprinkle them onto the blog… New video in the works too! More to come..
