Apr 23 2010

RMR Hyundai Genesis RM460 Video Production

A few months ago I was approached by a division of Hyundai called the ThinkTank. Its an online community of avid Hyundai enthusiasts providing feedback directly to Hyundai Motor America. With the success of the RM460 at the 2009 SEMA Show, they wanted to produce a video about the car. We wanted to do something unlike the traditional car clip- as this car was anything but traditional.

The RM460 was dreamed up by Rhys Millen – inspired by the Ferrari 599 FXX. He wanted to build his own mid-engine supercar for SEMA, so he took the 4.6 Liter Tau engine from the Genesis Sedan and essentially put it in the back seat. So much incredible fabrication and attention to detail went in to producing this car. We had a tight timeframe to work with- filmed this in 1.5 days at 3 different locations. It was a blast to film and to do something a bit outside of what our industry typically produces.

Enjoy!