So this is the big one that I have been working on for a while, but couldn’t talk about. Now that they have officially unveiled the car at the Chicago Auto Show, I can talk.
I have been doing a lot of work for Rhys Millen Racing in the past few months and he recommended my work to Hyundai. I have been helping out since before SEMA- creating a video of the “Art of Speed” car as it was being built. This was blasted all over the internet and at SEMA. After the great response from the media and consumers, Hyundai decided to go drifting with Rhys behind the wheel. This is where I came in.
We needed renderings of what the car was going to look like for the 2009 season. I used the studio photography from the Art of Speed car and built upon it to make the car look real so it could be painted, put on the RMR transporter and media CD’s for the Chicago Auto Show. See the process below. MANY painstaking hours went into this final product, with Rhys at my side for good deal of them saying “Move that higher, lower, bigger, smaller…”
Here is the final car image- I didn’t take this one…
Can’t forget the team transporter..
And the media CD Cover for the Chicago Auto Show:
So from this rendering came the final car. Hyundai hired me to shoot photos of the vehicle and also to make a video for the unveiling of the car at the Chicago Auto Show. Here are the results:
So from this came the video… Hyundai used this video as part of the unveiling in Chicago. They had PR people and Rhys talking about the project, showed the video and then pulled the silk off the car. This was debuted on Edmunds.com Inside Line concurrently with the unveiling of the car. Here are some shots of it happening on Autoblog. They were looking for something dynamic that showed the car moving… QUICKLY! “Sideways with lots of smoke” was the actual request… This was all shot in one afternoon, using my XH-A1 and Rhys’ HVX-100A, edited in Final Cut Pro and color graded in Color.
It has been an awesome project to be a part of. Hyundai is a great company to do business with and I am pretty stoked that they have given me creative license to do what I want. I am sure this is not the last time you will hear of me cranking out projects for Hyundai. Heck- I might even have some in the works as we speak- but of course I can only tell you later.
Running back and forth a lot for the Roadhouse catalog shoot. We have done soooo many motorcycles with so many different exhaust systems on each of them. I also had the opportunity to do a location shoot for the cover and various sections of their new catalog. Here is a little sample:
Also- more work for Hyundai that I will be able to show after the Chicago Auto Show… I have been doing a bunch for them that will all be revealed in a mega-post. As for now, its allllll hush-hush…
This is one of the shots from a shoot I did the other day for Motoworks. They wanted to show what each of the different exhaust systems look like when installed on the bike. They had been loading up the bikes onto a trailer, driving 30 or so minutes to a studio to get photos taken. Not only that but, they were being charged $1600 for the day. I proposed we set up a mini-studio in the back corner of one of the warehouses as a way to save money. I went to Samys Camera and bought the Profoto 600W Compact Kit for them to have on-site. Wow- its an amazing what two little lights can do!
KTM450HC
In one day I shot 6 bikes with a total of at least 3 exhausts per bike and 5 angles per exhaust. It was a lot of work, but we got it all done in one day. The client was really excited about how smoothly everything went. They were pretty amazed what someone can do with a couple of lights and how it looks like a “real studio” shot.
Can Am Race Bike
I went back the next day and snagged a couple of shots for their other brand called Roadhouse. I needed the image for a new ad that I designed for them- advertising their new “Lightning Duals.”
Roadhouse LIghtning Ad
This is the beginning of trying to update this brand… Motoworks purchased Roadhouse not too long ago and are finally starting to wrap their head around everything. Now its time to get creative and to update everything- I am going to get started on their website redesign pretty soon.
All-in-all everything went pretty smoothly and the client was STOKED! Always great to genuinely help out good people (the owners of Roadhouse) and make some money at the same time.
